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Farmer & Chef Gastronomy

Pioneers in the farm-to-table movement, Farmer & Chef needed a brand as honest and beautiful as the delicious food they prepare.

Our brand inspiration came from the streets of Paris (through Google street view…), home of culinary greatness and vintage typography.

The F&C logo is hand-drawn, but left with a rustic roughness which exemplifies the handcrafted goodness of their cuisine.

The final food truck wrap features farm and chef tools, tightly arranged together to further draw the connection between the farm and food trade. Keeping with the hand-drawn, rustic feel of the logo, these tools were illustrated in traditional pen and ink.

“My husband and I hired Highline to help us rebrand our farm after moving it to Whitefish from Eureka. It was not an easy task. We wanted to take an existing brand, Two Bear and add our own personality to it. They created a killer logo for Two Bear Farm. I was on the fence on if branding was important but I can say it is. We were so impressed with them, that we also hired them to brand & design our farm based food truck, Farmer and Chef. Once again, they nailed our concept with the most amazing logo and accessory graphics. I highly recommend Highline as graphic designers. Their designs are brilliant and original! Thanks guys!”

Rebecca and Todd Ulizio
Two Bear Farm, Owners