The Summit Medical Fitness Center
The Summit needed a brand update that would tie together the numerous departments and programs and reflect their focus on wellness, fitness and family, while still displaying a relationship with Kalispell Regional Medical Center.
The Summit is Montana’s largest and most comprehensive fitness and wellness facility. It sports an indoor pool, tennis courts, a walking track, climbing wall, weight room and many other areas.
Highline has worked with the Summit for a few years running to help define their visual brand and applying it to all in-house and marketing collateral.
Our services have included copywriting, marketing proposals, merchandise design, posters, brochures and rack cards, social media management, email marketing and program and event identities. The Summit’s brand is focused on inclusiveness – a fitness and wellness facility for everyone, young and old. The primary palette is bright and vibrant, modern and bold. While fitness is an important part of the Summit’s services, in-house programs and events focus on all aspects of member’s health and wellbeing.