Pete Siudara

Knowing Pete Siudara’s logo’s main application would be as a watermark on a variety of photos, we kept this mark crisp and simple, letting his photo take the center stage.

This logo was furthermore inspired by the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens (known as bokeh). The main flower icon is translucent and allows light to filter through it’s shape.