Herron Half Marathon
The Herron Half Marathon is one of the steepest and toughest races in Montana. It’s identity lets folks know – this race is one big hill.
Highline took over marketing the event for it’s fourth year. We created a new logo and brand for the race and applied it to event apparel, posters, mailers and web advertising.
Our designers drew custom maps and rendered bold elevation profiles showing the 2500K feet of climbing racers must ascend.
This event saw a 30% increase in participation the first year that Highline was brought on board. For further event research, our partners all competed on race day, one of which took 3rd place in the 10k. 🙂