Farmer & Chef Gastronomy

Pioneers in the farm-to-table movement, Farmer & Chef needed a brand as honest and beautiful as the delicious food they prepare.

Our brand inspiration came from the streets of Paris (through Google street view…), home of culinary greatness and vintage typography.

The F&C logo is hand-drawn, but left with a rustic roughness which exemplifies the handcrafted goodness of their cuisine. The final food truck wrap features farm and chef tools, tightly arranged together to further draw the connection between the farm and food trade. Keeping with the hand-drawn, rustic feel of the logo, these tools were illustrated in traditional pen and ink.