Edgewater Avenue

Fresh new branding, logo, and e-commerce site for this bold swim apparel business.  

@edgewaterave and its unstoppable founder, Katie, inspired us to go bold with this vibrant brand. We loved working with such a talented, driven client who knew exactly how she wanted her very loyal audience to feel. We came to the table with poppy, lively graphics that highlight the love of DIY swimwear making. This is a cool crowd and we are thoroughly in love with this new generation of creative makers.