Bob Marshall Wilderness Foundation

The Bob Marshall Wilderness Foundation is a steward of Montana wilderness. They approached us to design a print piece promoting their volunteer opportunities, but on further assessment, this brochure turned into full brand update.

While reviewing their requested project, and intended goals, it was determined that to better achieve their desired effect of recruiting more volunteers, a logo and brand update would be paramount.

Taking a step back, we updated their logo and visual style before applying it to a number of promotional print and web pieces. Their new logo is a modern take on their old logo, set inside the shape of a National Wilderness Area sign.

We at Highline are passionate about preserving wilderness. It’s with much pleasure that we have continued to create publications and successful event identities for The Bob for several years running.