All Families Healthcare
Brand identity for a sexual and reproductive health clinic, dedicated to the values of social justice and inclusivity in NW Montana.
All Families Healthcare came to us with a vision to normalize reproductive healthcare in northwest Montana. After their original clinic was vandalized and they were forced to close for a few years, All Families approached us with the need to restart with a new brand strategy and visual identity. To reinforce their position as a safe space for all, and a bold player in the regional healthcare landscape, our team elected for a brand that was unapologetically optimistic, brave, and human. With a bright color palette, playful iconography and imagery, the new All Families brand strongly counters adversary with hope and strength.
Our brand evokes the warmth and inclusivity that are at the heart of the clinic. Highline met with me a number of times to help me articulate what I wanted the ethos of the clinic to be and then they created graphics and a website to communicate that spirit to the public. They totally nailed it. Can’t recommend Highline Design more highly!
– Helen Weems // All Families Healthcare