Branding and packaging design for a line of stevia and sugar sweetened drink mixes.
Five Sparrows, a local, Montanan and woman-owned business, approached us with the need to compete on a national stage. Their product needed a fresh visual identity that spoke more clearly to their defined target audience while also being clearly different from the competition (who often opts for high-energy athletic visuals). After a brand strategy exercise and time spent researching the market, our team proposed a softer, calmer brand that spoke to the necessity to slow down and indulge a little – without the guilt. Since the rebrand, Five Sparrows brand has grown roughly 30 percent annually.
Highline has been critical in our marketing and design approach. Thank you Highline team for all you’ve done and continue to do for my company.
– Melanie Francis // 5 Sparrows