5 Sparrows

Branding and packaging design for a line of stevia and sugar sweetened drink mixes.

Five Sparrows, a local, Montanan and woman-owned business, approached us with the need to compete on a national stage. Their product needed a fresh visual identity that spoke more clearly to their defined target audience while also being clearly different from the competition (who often opts for high-energy athletic visuals). After a brand strategy exercise and time spent researching the market, our team proposed a softer, calmer brand that spoke to the necessity to slow down and indulge a little – without the guilt. Since the rebrand, Five Sparrows brand has grown roughly 30 percent annually.