Herron Half Marathon
Highline took over marketing the event for it’s fourth year. We created a new logo and brand for the race and applied it to event apparel, posters, mailers and web advertising.
This event saw a 30% increase in participation the first year that Highline was brought on board. For further event research, our partners all competed on race day, one of which took 3rd place in the 10k. 🙂