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Cleveland Rock Gym

Cleveland Rock Gym, one of Cleveland, Ohio’s oldest indoor rock climbing gyms, needed a brand refresh which would remain true to their patrons.
“Ulysses” the climbing character from their old mark needed to be updated without loosing recognition. We also drew inspiration from the industrial aesthetic so familiar in Cleveland.

“When I approached Highline about rebranding our business, I wasn’t sure what we needed… other than an update. After a brief meeting and some insightful questions, they got me to really focus my own thoughts about what we were looking for. A few iterations later and we had a design that I love, my staff loves and has become synonymous with our organization.  Thanks!”